Work From Home With Mobile Marketing.
Reaching the Cell Phone Audience
It is estimated there are over 5.2 BILLION mobile devices already in use.
Mobile marketing is without a doubt the best opportunity to connect with your target
customers because they are more likely to be in a position to buy your products or
services. The method of up-
93% of the population in USA has a cell (mobile) phone and the majority keep it with them all day long…so much for remaining anonymous and under the radar. (LOL).
Can you begin to see why I so aggressively promote marketing to cell phone users? what you arereading now is not just a blog post, I am actually doing that advertising myself to promote my site www.pgaprogolfer.com
Remember you are trying to reach your target audience within what they consider their personal or private space, so it must be done with care. You don’t want to give the mobile audience the same experience they get when using their desktop computer.
Since mobile phones offer a very personal connection to people, they may wish to keep their number as private as their banking PIN number. Misuse or abuse of that privilege can quickly turn trust into a sour relationship and all the hard work you have done to reach that consumer will be gone for good.
Getting a mobile consumer to 'Opt-
I would mention here the advantage of using Aweber as opposed to the free service of List Wire: Aweber will deliver more messages without getting caught in spam filters and they allow you to have a single optin rather than a double optin. In mobile marketing, the single optin is preferred.
Being as accurate with your mobile marketing as possible to reach the very audience who are most likely to have an interest in what you are offering helps to reduce the invasion of privacy problem just mentioned.
Targeting the age group, sex and geographic area for your offering isn't that difficult. Smartphone advertising applications can do just that with outstanding accuracy.
Know beforehand who, where and what your ideal consumers are. Also learn what time of day they will be exposed to mobile messaging. This knowledge will be an aid to your budget making decisions. But as I have said before, you can start with only $50. In Admob.
You might send out 20% Off coupon which you then say “is valid for the next 30 days
to girls aged between 18 and 40 years, living in New York -
Split testing -
Being able to adjust and measure the change in results from those adjustments is critical. Just putting up an advert, sending it out and then hoping for the best is more often than not a complete waste of time.
Sometimes you only need a slight change to your ad. or in the age range you are targeting, but having the ability to compare ads and measure their effectiveness will help preserve your budget.
